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UX Designer

Product Designer

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Desktop monitor displaying various states of a date input component with calendars showing dates in September 2023 and years from 2012 to 2023.

Open laptop displaying a dashboard with sections for Performance, Ideas in Development, Innovation Stages, and Voting Activity.

I help teams to build better digital products by combining UX leadership, AI and design delivery

Leading teams, shaping product direction, and staying hands-on where it matters.

01

finance, learning and B2B apps

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innovation management platform

03

branding & web designs

app design

platform design

AI design

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02 / 03

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about

Markus Ziegler

I care about designing digital products that people actually understand and enjoy using.

My focus is on clarity, usability, and impact — building products that feel thoughtful, consistent, and easy to use at scale.

9+

years experience

1%

better every day

based in

Frankfurt am Main, Germany

01

finance, learning and B2B apps

02

innovation management platform

03

branding & web designs

app design

platform design

AI design

01 / 03

02 / 03

03 / 03

Composition of multiple parts of a Design Management System

Simplyfing complex ui

I help organizations create clear, meaningful UX in complex products by improving consistency, simplifying information architecture, and integrating AI into UX and product workflows.

Two overlapping screenshots of an onboarding interface in German, showing steps for company setup and contract data entry with input fields and navigation buttons.

Building For B2B & B2C

I work across both B2B and B2C products, designing for web and mobile platforms. For web-based products, I can support the full journey from UX and UI design through to implementation.

Two real estate project webpage designs showing Timber Frame House and Westside Apartment with images, details, and contact options.

Understanding users

User research is the foundation of strong UX decisions. I help teams combine behavioral and attitudinal insights to inform product direction, using qualitative and quantitative research where it creates the most impact.

Featured Projects

AI prototyping

UX delivery with AI-enabled workflows

2025

Saas Platform and Financials

From manual effort to focused problem-solving

AI was introduced with Figma Make and MCP-based prototyping as a supporting layer for the UX process to accelerate ideation, prototyping, and validation. PRD (Product Requirement Documents) and Design Libraries were used for accuracy to product.

Impact

25% faster iteration enabled the exploration of more solution paths, and reduce friction between design and development—without compromising usability or product quality.

Financial dashboard showing a table with months, types, statuses, control and test values, notes, and last modification dates, alongside a bar chart comparing earnings and gains in euros.

Dashboard showing company monitoring with a table of monthly status, control and test values, notes, and a bar chart of revenue and gain in EUR by month.

Stacked bar chart showing monthly revenue and profit in EUR from January to November with cumulative values: Revenue 28,052.53 EUR, Profit 49,828.05 EUR, Total 77,880.57 EUR.

Design Leadership

UX maturity through process & team alignment

2024-2025

Organizational UX Advocacy

Establishing UX as a shared decision framework

By strengthening UX maturity by introducing clear structure, shared language, and cross-functional collaboration helped teams to separate problem understanding from solution delivery.

Impact

UX became an integral part of how decisions were made in the company.

Design Methodology - Meeting template for design handovers

Platform design

Scalable design foundation

2023-2024

Design Management System

From fragmented UI solutions to a shared design language

Establishing a design management system that enables consistency, scalability, and efficiency across multiple digital platforms by introducing shared components, patterns, and guidelines.

Impact

50% less design fragmentation, better alignment between design and development and therefore a more predictable delivery.

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UX portfolio

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UX portfolio

Design stack

My work is supported by a carefully chosen design stack that enables clear thinking, efficient collaboration, and high-quality delivery. I use industry-standard design tools, AI-supported workflows, and a solid understanding of front-end development to move seamlessly from strategy and concept to execution — always focusing on impact rather than tools.

Concept to Prototype

Figma

primary design and prototyping tool

Sketch, Adobe XD, UXPin

for complex legacy environments

UserPilot, Maze, Hotjar

in-product UX and behavior-driven flows

Pen & paper

early exploration and problem framing

Prototype to live

lovable.dev

rapid prototyping and concept validation

Cursor (MCP)

AI-assisted design and development workflow

HTML, CSS, JS

web and platform development assistence

Webflow

low-code experience design for web

Have a look at my work!

UX Portfolio

Three computer screens showing parts of a Design Management System

ux portfolio

Markus Ziegler

Featured Projects

AI prototyping

Design Leadership

Platform design

Design stack

Concept to Prototype

Prototype to live

Have a look at my work!

let's connect!