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Markus Ziegler

ux portfolio

markus ziegler
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AI Prototyping
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UX/UI Design
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App Design
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Web Design
About
© 2025 Markus Ziegler
design and development by Markus Ziegler
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UX Design
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Desktop monitor displaying various states of a date input component with calendars showing dates in September 2023 and years from 2012 to 2023.Open laptop displaying a dashboard with sections for Performance, Ideas in Development, Innovation Stages, and Voting Activity.
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I help teams to build better digital products by combining UX leadership, AI and design delivery
Leading teams, shaping product direction, and staying hands-on where it matters.
01
finance, learning and B2B apps
02
innovation management platform
03
branding & web designs
app design
platform design
AI design
Multiple phones showing App designs in the banking, education and service industry
Open laptop displaying a dashboard with sections for Performance, Ideas in Development, Innovation Stages, and Voting Activity.
Three computer screens showing website projects
01 / 03
02 / 03
03 / 03
about

Markus Ziegler

I care about designing digital products that people actually understand and enjoy using.
My focus is on clarity, usability, and impact — building products that feel thoughtful, consistent, and easy to use at scale.
9+
years experience
1%
better every day
based in
Frankfurt am Main, Germany
01
finance, learning and B2B apps
02
innovation management platform
03
branding & web designs
app design
platform design
AI design
Multiple phones showing App designs in the banking, education and service industry
Open laptop displaying a dashboard with sections for Performance, Ideas in Development, Innovation Stages, and Voting Activity.
Three computer screens showing website projects
01 / 03
02 / 03
03 / 03
about
Markus Ziegler
I care about designing digital products that people actually understand and enjoy using.
My focus is on clarity, usability, and impact — building products that feel thoughtful, consistent, and easy to use at scale.
8+
years experience
1%
better every day
currently based in
Frankfurt am Main, Germany
Composition of multiple parts of a Design Management System
Simplyfing complex ui
I help organizations create clear, meaningful UX in complex products by improving consistency, simplifying information architecture, and integrating AI into UX and product workflows.
Two overlapping screenshots of an onboarding interface in German, showing steps for company setup and contract data entry with input fields and navigation buttons.
Building For B2B & B2C
I work across both B2B and B2C products, designing for web and mobile platforms. For web-based products, I can support the full journey from UX and UI design through to implementation.
Two real estate project webpage designs showing Timber Frame House and Westside Apartment with images, details, and contact options.
Understanding users
User research is the foundation of strong UX decisions. I help teams combine behavioral and attitudinal insights to inform product direction, using qualitative and quantitative research where it creates the most impact.

Design stack

My work is supported by a carefully chosen design stack that enables clear thinking, efficient collaboration, and high-quality delivery. I use industry-standard design tools, AI-supported workflows, and a solid understanding of front-end development to move seamlessly from strategy and concept to execution — always focusing on impact rather than tools.

Concept to Prototype

Figma
primary design and prototyping tool
Sketch, Adobe XD, UXPin
for complex legacy environments
UserPilot, Maze, Hotjar
in-product UX and behavior-driven flows
Pen & paper
early exploration and problem framing

Prototype to live

lovable.dev
rapid prototyping and concept validation
Cursor (MCP)
AI-assisted design and development workflow
HTML, CSS, JS
web and platform development assistence
Webflow
low-code experience design for web

Have a look at my work!

UX portfolio
Three computer screens showing parts of a Design Management System